APA (7th ed.) Citation

Menin, B., Benning, A. E., & Benning, L. E. (1992). The power of point-of-purchase advertising. American Management Assoc.

Chicago Style (17th ed.) Citation

Menin, Ben, Arthur E. Benning, and Lee E. Benning. The Power of Point-of-purchase Advertising. New York u.a: American Management Assoc, 1992.

MLA (9th ed.) Citation

Menin, Ben, et al. The Power of Point-of-purchase Advertising. American Management Assoc, 1992.