Marketing strategy: planning and implementation
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Il. u.a.
Irwin
1992
|
| Schlagworte: | |
| Beschreibung: | XXIV, 503 S. graph. Darst. |
| ISBN: | 0256112711 025609005X |
Internformat
MARC
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| 100 | 1 | |a Walker, Orville C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy |b planning and implementation |c Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| 264 | 1 | |a Homewood, Il. u.a. |b Irwin |c 1992 | |
| 300 | |a XXIV, 503 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Walker, Orville C. Boyd, Harper W. Larréché, Jean-Claude |
| author_GND | (DE-588)127617833 |
| author_facet | Walker, Orville C. Boyd, Harper W. Larréché, Jean-Claude |
| author_role | aut aut aut |
| author_sort | Walker, Orville C. |
| author_variant | o c w oc ocw h w b hw hwb j c l jcl |
| building | Verbundindex |
| bvnumber | BV005879763 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)24247718 (DE-599)BVBBV005879763 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005879763 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:36:13Z |
| institution | BVB |
| isbn | 0256112711 025609005X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003681621 |
| oclc_num | 24247718 |
| open_access_boolean | |
| owner | DE-20 DE-945 DE-188 |
| owner_facet | DE-20 DE-945 DE-188 |
| physical | XXIV, 503 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Irwin |
| record_format | marc |
| spelling | Walker, Orville C. Verfasser aut Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché Homewood, Il. u.a. Irwin 1992 XXIV, 503 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s DE-188 Boyd, Harper W. Verfasser (DE-588)127617833 aut Larréché, Jean-Claude Verfasser aut |
| spellingShingle | Walker, Orville C. Boyd, Harper W. Larréché, Jean-Claude Marketing strategy planning and implementation Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4120697-6 |
| title | Marketing strategy planning and implementation |
| title_auth | Marketing strategy planning and implementation |
| title_exact_search | Marketing strategy planning and implementation |
| title_full | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_fullStr | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_full_unstemmed | Marketing strategy planning and implementation Orville C. Walker ; Harper W. Boyd ; Jean-Claude Larréché |
| title_short | Marketing strategy |
| title_sort | marketing strategy planning and implementation |
| title_sub | planning and implementation |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Marketingmanagement Marketingstrategie |
| work_keys_str_mv | AT walkerorvillec marketingstrategyplanningandimplementation AT boydharperw marketingstrategyplanningandimplementation AT larrechejeanclaude marketingstrategyplanningandimplementation |