Strategic marketing management:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston, Mass.
Harvard Business School
1991
|
| Series: | The practice of management series
|
| Subjects: | |
| Physical Description: | XVI, 656 S. graph. Darst. |
| ISBN: | 0875843107 |
Staff View
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| id | DE-604.BV005879288 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:36:13Z |
| institution | BVB |
| isbn | 0875843107 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003681234 |
| oclc_num | 24318697 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XVI, 656 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Harvard Business School |
| record_format | marc |
| series2 | The practice of management series |
| spelling | Strategic marketing management readings selected by Robert J. Dolan Boston, Mass. Harvard Business School 1991 XVI, 656 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The practice of management series Marketing - Gestion Marketing - Gestion ram Marketing stratégique Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Dolan, Robert J. 1946- Sonstige (DE-588)115544208 oth |
| spellingShingle | Strategic marketing management Marketing - Gestion Marketing - Gestion ram Marketing stratégique Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Strategic marketing management |
| title_auth | Strategic marketing management |
| title_exact_search | Strategic marketing management |
| title_full | Strategic marketing management readings selected by Robert J. Dolan |
| title_fullStr | Strategic marketing management readings selected by Robert J. Dolan |
| title_full_unstemmed | Strategic marketing management readings selected by Robert J. Dolan |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management |
| topic | Marketing - Gestion Marketing - Gestion ram Marketing stratégique Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Gestion Marketing stratégique Marketing Marketing Management Marketingmanagement |
| work_keys_str_mv | AT dolanrobertj strategicmarketingmanagement |