New directions in marketing: business-to-business strategies for the 1990s
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
1991
|
| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | 231 S. |
| ISBN: | 0749404523 |
Staff View
MARC
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Record in the Search Index
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| author | Wilson, Aubrey |
| author_facet | Wilson, Aubrey |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV005851117 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:35:47Z |
| institution | BVB |
| isbn | 0749404523 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003664442 |
| oclc_num | 26090668 |
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| physical | 231 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Wilson, Aubrey Verfasser aut New directions in marketing business-to-business strategies for the 1990s Aubrey Wilson 1. publ. London Kogan Page 1991 231 S. txt rdacontent n rdamedia nc rdacarrier Industrial marketing Marketing (DE-588)4037589-4 gnd rswk-swf Industriebetrieb (DE-588)4026813-5 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Industriebetrieb (DE-588)4026813-5 s |
| spellingShingle | Wilson, Aubrey New directions in marketing business-to-business strategies for the 1990s Industrial marketing Marketing (DE-588)4037589-4 gnd Industriebetrieb (DE-588)4026813-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4026813-5 |
| title | New directions in marketing business-to-business strategies for the 1990s |
| title_auth | New directions in marketing business-to-business strategies for the 1990s |
| title_exact_search | New directions in marketing business-to-business strategies for the 1990s |
| title_full | New directions in marketing business-to-business strategies for the 1990s Aubrey Wilson |
| title_fullStr | New directions in marketing business-to-business strategies for the 1990s Aubrey Wilson |
| title_full_unstemmed | New directions in marketing business-to-business strategies for the 1990s Aubrey Wilson |
| title_short | New directions in marketing |
| title_sort | new directions in marketing business to business strategies for the 1990s |
| title_sub | business-to-business strategies for the 1990s |
| topic | Industrial marketing Marketing (DE-588)4037589-4 gnd Industriebetrieb (DE-588)4026813-5 gnd |
| topic_facet | Industrial marketing Marketing Industriebetrieb |
| work_keys_str_mv | AT wilsonaubrey newdirectionsinmarketingbusinesstobusinessstrategiesforthe1990s |