Contemporary marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill.
Dryden Pr.
1977
|
| Edition: | 2.ed. |
| Subjects: | |
| Physical Description: | XX, 514, IXXIV S. |
| ISBN: | 0030896711 |
Staff View
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Record in the Search Index
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| author | Boone, Louis E. Kurtz, David L. |
| author_facet | Boone, Louis E. Kurtz, David L. |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2.ed. |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:35:34Z |
| institution | BVB |
| isbn | 0030896711 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003655454 |
| oclc_num | 2957781 |
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| physical | XX, 514, IXXIV S. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Dryden Pr. |
| record_format | marc |
| spelling | Boone, Louis E. Verfasser aut Contemporary marketing Louis E. Boone ; David L. Kurtz 2.ed. Hinsdale, Ill. Dryden Pr. 1977 XX, 514, IXXIV S. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Kurtz, David L. Verfasser aut |
| spellingShingle | Boone, Louis E. Kurtz, David L. Contemporary marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Contemporary marketing |
| title_auth | Contemporary marketing |
| title_exact_search | Contemporary marketing |
| title_full | Contemporary marketing Louis E. Boone ; David L. Kurtz |
| title_fullStr | Contemporary marketing Louis E. Boone ; David L. Kurtz |
| title_full_unstemmed | Contemporary marketing Louis E. Boone ; David L. Kurtz |
| title_short | Contemporary marketing |
| title_sort | contemporary marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT boonelouise contemporarymarketing AT kurtzdavidl contemporarymarketing |