APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (1977). Contemporary marketing (2.ed.). Dryden Pr.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 2.ed. Hinsdale, Ill: Dryden Pr, 1977.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 2.ed. Dryden Pr, 1977.