APA (7th ed.) Citation

Wills, G. (1977). How bad are your marketing communications? MCB-Books.

Chicago Style (17th ed.) Citation

Wills, Gordon. How Bad Are Your Marketing Communications? Bradford: MCB-Books, 1977.

MLA (9th ed.) Citation

Wills, Gordon. How Bad Are Your Marketing Communications? MCB-Books, 1977.

Warning: These citations may not always be 100% accurate.