APA (7th ed.) Citation

Shapiro, B. P. (1977). Sales program management: Formulation and implementation. McGraw-Hill.

Chicago Style (17th ed.) Citation

Shapiro, Benson P. Sales Program Management: Formulation and Implementation. New York: McGraw-Hill, 1977.

MLA (9th ed.) Citation

Shapiro, Benson P. Sales Program Management: Formulation and Implementation. McGraw-Hill, 1977.