Marketing strategy and management:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Dallas, Tex.
Business Publ.
1976
|
| Schlagworte: | |
| Beschreibung: | XXIII, 524 S.: Ill. |
| ISBN: | 0256016941 |
Internformat
MARC
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| 008 | 921030s1976 |||| 00||| eng d | ||
| 020 | |a 0256016941 |9 0-256-01694-1 | ||
| 035 | |a (OCoLC)2296807 | ||
| 035 | |a (DE-599)BVBBV005834704 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Constantin, James A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy and management |c James A. Constantin ; Rodney E. Evans ; Malcolm L. Morris |
| 264 | 1 | |a Dallas, Tex. |b Business Publ. |c 1976 | |
| 300 | |a XXIII, 524 S.: Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Evans, Rodney E. |e Verfasser |4 aut | |
| 700 | 1 | |a Morris, Malcolm L. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003651187 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804120022190129152 |
|---|---|
| any_adam_object | |
| author | Constantin, James A. Evans, Rodney E. Morris, Malcolm L. |
| author_facet | Constantin, James A. Evans, Rodney E. Morris, Malcolm L. |
| author_role | aut aut aut |
| author_sort | Constantin, James A. |
| author_variant | j a c ja jac r e e re ree m l m ml mlm |
| building | Verbundindex |
| bvnumber | BV005834704 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)2296807 (DE-599)BVBBV005834704 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005834704 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:35:28Z |
| institution | BVB |
| isbn | 0256016941 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003651187 |
| oclc_num | 2296807 |
| open_access_boolean | |
| owner | DE-703 DE-945 DE-83 DE-188 |
| owner_facet | DE-703 DE-945 DE-83 DE-188 |
| physical | XXIII, 524 S.: Ill. |
| psigel | TUB-nveb |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Business Publ. |
| record_format | marc |
| spelling | Constantin, James A. Verfasser aut Marketing strategy and management James A. Constantin ; Rodney E. Evans ; Malcolm L. Morris Dallas, Tex. Business Publ. 1976 XXIII, 524 S.: Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Evans, Rodney E. Verfasser aut Morris, Malcolm L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Constantin, James A. Evans, Rodney E. Morris, Malcolm L. Marketing strategy and management Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4168907-0 |
| title | Marketing strategy and management |
| title_auth | Marketing strategy and management |
| title_exact_search | Marketing strategy and management |
| title_full | Marketing strategy and management James A. Constantin ; Rodney E. Evans ; Malcolm L. Morris |
| title_fullStr | Marketing strategy and management James A. Constantin ; Rodney E. Evans ; Malcolm L. Morris |
| title_full_unstemmed | Marketing strategy and management James A. Constantin ; Rodney E. Evans ; Malcolm L. Morris |
| title_short | Marketing strategy and management |
| title_sort | marketing strategy and management |
| topic | Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing Management Marketingstrategie Marketingmanagement |
| work_keys_str_mv | AT constantinjamesa marketingstrategyandmanagement AT evansrodneye marketingstrategyandmanagement AT morrismalcolml marketingstrategyandmanagement |