Managerial marketing: Policies, strategies, and decisions
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Homewood, Ill.
Irwin
1973
|
Schlagworte: | |
Beschreibung: | XIV, 490 S.: graph.Darst. |
Internformat
MARC
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035 | |a (OCoLC)1207586 | ||
035 | |a (DE-599)BVBBV005834467 | ||
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Datensatz im Suchindex
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any_adam_object | |
building | Verbundindex |
bvnumber | BV005834467 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.13 |
callnumber-search | HF5415.13 |
callnumber-sort | HF 45415.13 |
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ctrlnum | (OCoLC)1207586 (DE-599)BVBBV005834467 |
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dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/008 |
dewey-search | 658.8/008 |
dewey-sort | 3658.8 18 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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illustrated | Not Illustrated |
indexdate | 2024-07-09T16:35:28Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003650981 |
oclc_num | 1207586 |
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physical | XIV, 490 S.: graph.Darst. |
psigel | TUB-nvmb |
publishDate | 1973 |
publishDateSearch | 1973 |
publishDateSort | 1973 |
publisher | Irwin |
record_format | marc |
spelling | Managerial marketing Policies, strategies, and decisions Mitarb.: Eugene J. Kelley* Homewood, Ill. Irwin 1973 XIV, 490 S.: graph.Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Kelley, Eugene J. Sonstige oth |
spellingShingle | Managerial marketing Policies, strategies, and decisions Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 |
title | Managerial marketing Policies, strategies, and decisions |
title_auth | Managerial marketing Policies, strategies, and decisions |
title_exact_search | Managerial marketing Policies, strategies, and decisions |
title_full | Managerial marketing Policies, strategies, and decisions Mitarb.: Eugene J. Kelley* |
title_fullStr | Managerial marketing Policies, strategies, and decisions Mitarb.: Eugene J. Kelley* |
title_full_unstemmed | Managerial marketing Policies, strategies, and decisions Mitarb.: Eugene J. Kelley* |
title_short | Managerial marketing |
title_sort | managerial marketing policies strategies and decisions |
title_sub | Policies, strategies, and decisions |
topic | Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing - Gestion Marketing Management Marketing |
work_keys_str_mv | AT kelleyeugenej managerialmarketingpoliciesstrategiesanddecisions |