Strategic advertising campaigns:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago
Crain books
1984
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XII, 532 S. Ill. |
| ISBN: | 0872510891 |
Internformat
MARC
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| 100 | 1 | |a Schultz, Don E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic advertising campaigns |c Don E. Schultz ; Dennis Martin ; William P. Brown* |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chicago |b Crain books |c 1984 | |
| 300 | |a XII, 532 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Campagnes publicitaires | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
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| 689 | 2 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Martin, Dennis |e Verfasser |4 aut | |
| 700 | 1 | |a Brown, William P. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003627379 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Schultz, Don E. Martin, Dennis Brown, William P. |
| author_facet | Schultz, Don E. Martin, Dennis Brown, William P. |
| author_role | aut aut aut |
| author_sort | Schultz, Don E. |
| author_variant | d e s de des d m dm w p b wp wpb |
| building | Verbundindex |
| bvnumber | BV005803942 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)10766450 (DE-599)BVBBV005803942 |
| dewey-full | 659.1/13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/13 |
| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV005803942 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:34:57Z |
| institution | BVB |
| isbn | 0872510891 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003627379 |
| oclc_num | 10766450 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XII, 532 S. Ill. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Crain books |
| record_format | marc |
| spelling | Schultz, Don E. Verfasser aut Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown* 2. ed. Chicago Crain books 1984 XII, 532 S. Ill. txt rdacontent n rdamedia nc rdacarrier Campagnes publicitaires Advertising campaigns Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Werbeplanung (DE-588)4130474-3 s Werbekampagne (DE-588)4134093-0 s 1\p DE-604 Martin, Dennis Verfasser aut Brown, William P. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Don E. Martin, Dennis Brown, William P. Strategic advertising campaigns Campagnes publicitaires Advertising campaigns Werbekampagne (DE-588)4134093-0 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4134093-0 (DE-588)4130474-3 (DE-588)4065541-6 |
| title | Strategic advertising campaigns |
| title_auth | Strategic advertising campaigns |
| title_exact_search | Strategic advertising campaigns |
| title_full | Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown* |
| title_fullStr | Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown* |
| title_full_unstemmed | Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown* |
| title_short | Strategic advertising campaigns |
| title_sort | strategic advertising campaigns |
| topic | Campagnes publicitaires Advertising campaigns Werbekampagne (DE-588)4134093-0 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Campagnes publicitaires Advertising campaigns Werbekampagne Werbeplanung Werbung |
| work_keys_str_mv | AT schultzdone strategicadvertisingcampaigns AT martindennis strategicadvertisingcampaigns AT brownwilliamp strategicadvertisingcampaigns |