Cracking Eastern Europe: everything marketers must know to sell into the world's newest emerging markets
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. u.a.
Probus Publ.
1992
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXI, 385 S. Kt. |
| ISBN: | 1557382549 |
Staff View
MARC
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| 245 | 1 | 0 | |a Cracking Eastern Europe |b everything marketers must know to sell into the world's newest emerging markets |c Enderlyn ; Dziggel |
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| adam_text | TABLE OF CONTENTS
LIST OF FIGURES vii
LIST OF TABLES vii
PREFACE xi
ACKNOWLEDGEMENTS xiii
INTRODUCTION xv
1. ALBANIA 3
Key Contacts 22
2. BULGARIA 31
Key Contacts 51
3. CZECHOSLOVAKIA 69
Key Contacts 119
4. GERMANY (EAST) 125
Key Contacts 145
5. HUNGARY 149
Key Contacts 170
Contents / v
6. POLAND 119
Key Contacts 223
7. ROMANIA 251
Key Contacts 274
8. YUGOSLAVIA 279
Key Contacts 303
9. EASTERN EUROPE: KEY CONTACTS 321
10. EASTERN EUROPE: KEY RESOURCES 321
11. MAJOR TRADE SHOWS 337
APPENDIX 343
INDEX 377
ABOUT THE AUTHORS 387
vi / Contents
LIST OF FIGURES
APPENDIX
A l 1989 European Population 350
A 2 Projected European Population for the Year 2000 350
A 3 Projected European Population for the Year 2020 351
A 4 Percentage of East European Population in Cities of
Over 500,000 People 352
A 5 Total Imports for East European Countries in 1988 362
A 6 Total Exports for East European Countries in 1988 365
A 7 Total Generation of Electricity for 1988 366
A 8 Gasoline Consumption for 1988 367
LIST OF TABLES
ALBANIA
1 1 Domestic Economy 9
1 2 Trade Statistics 11
BULGARIA
2 1 Key Indicators for Domestic Economy 37
2 2 Major Parties with Representation in Parliament 38
2 3 Trade Statistics 39
2 4 Major Products Traded 40
HUNGARY
5 1 Domestic Economy 154
5 2 Parties by Number of Seats in Parliament 155
5 3 Balance of Payments 156
5 4 Hungary s Imports from CMEA and Non CMEA Countries 156
5 5 U.S./Hungarian Trade 157
5 6 Taxable Income in 1991 163
5 7 Hungarian Financial Profile 164
List of Figures and Tables / vii
POLAND
6 1 Poland s Domestic Economy 205
6 2 Major Products Traded 207
ROMANIA
7 1 Political Parties 258
7 2 Romania s Chief Import and Export Partners 259
YUGOSLAVIA
8 1 Land Area 285
8 2 Social Product and National Income 286
8 3 Per Capita National Income 286
APPENDIX
A l Total Area of Europe 344
A 2 Total Area of Europe Ranked by Size 345
A 3 Total Areas of Eastern Europe Compared to the United States 345
A 4 Total Areas of Eastern Europe Compared to the United States
(Ranked by Size) 346
A 5 World Population 347
A 6 Trends in Total Population of Europe 349
A 7 Population Projections for 1990 2020 349
A 8 1989 Population Density 351
A 9 Urban Population Statistics 352
A 10 Number of Persons of Working Age 353
A 11 Higher Education in Eastern Europe 353
A 12 Largest National Economies 354
A 13 National Economies of Eastern Europe 355
A 14 Western Aid to Eastern Europe 355
A 15 Gross Hard Currency Debt of Eastern Europe 356
A 16 Trends in Total GNP for Europe 357
A 17 Total Consumer Expenditure of Europe 357
A 18 Annual Rates of Inflation 358
A 19 European Currency Unit (ECU) 358
A 20 Weighted Ranking of U.S. Trade Partners by Opportunity 359
A 21 Peace Dividend Potential: Military Expenditures 360
A 22 Best Sites for European Headquarters and
European Manufacturing Plants 361
viii / List of Figures and Tables
A 23 Total Imports for Europe 363
A 24 Eastern Europe Imports by Country of Origin 364
A 25 Eastern Europe Imports by Country of Origin
(Percentage by Total of Country) 364
A 26 Total Exports for Europe 365
A 27 Eastern Europe Electrical Energy Statistics 366
A 28 Consumption of Refined Products for Eastern Europe 367
A 29 Distance in Kilometers Between Major Cities in Eastern and
Western Europe 368
A 30 European per Diem Rates 369
A 31 Typical Expenses in Europe 370
A 32 Typical Travel Expenses in Europe 372
A 33 Comparison of Typical Expenses
A 34 Hotel Rates in Budapest 373
A 35 Eastern European Media Estimates 374
A 36 Ranking of Level of Interest to Establish or Increase Business
Activities in Eastern Europe 375
A 37 Europe Telecom Infrastructure 375
A 38 Telephone Traffic with the United States 376
A 39 Telecom Infrastructure Investments 376
List of Figures and Tables / ix
|
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| geographic | Europe, Eastern Commerce Europe, Eastern Commerce Directories Osteuropa (DE-588)4075739-0 gnd Westliche Welt (DE-588)4079237-7 gnd |
| geographic_facet | Europe, Eastern Commerce Europe, Eastern Commerce Directories Osteuropa Westliche Welt |
| id | DE-604.BV005799332 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:34:52Z |
| institution | BVB |
| isbn | 1557382549 |
| language | English |
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| physical | XXI, 385 S. Kt. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
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| publisher | Probus Publ. |
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| spelling | Enderlyn, Allyn Verfasser aut Cracking Eastern Europe everything marketers must know to sell into the world's newest emerging markets Enderlyn ; Dziggel Chicago, Ill. u.a. Probus Publ. 1992 XXI, 385 S. Kt. txt rdacontent n rdamedia nc rdacarrier Handelsgebruiken gtt Marketing Europe, Eastern Directories Marketing Europe, Eastern Handbooks, manuals, etc Marktzugang (DE-588)4074590-9 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Europe, Eastern Commerce Europe, Eastern Commerce Directories Osteuropa (DE-588)4075739-0 gnd rswk-swf Westliche Welt (DE-588)4079237-7 gnd rswk-swf Osteuropa (DE-588)4075739-0 g Marktzugang (DE-588)4074590-9 s Markterschließung (DE-588)4114519-7 s Westliche Welt (DE-588)4079237-7 g DE-604 Dziggel, Oliver C. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003624535&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Enderlyn, Allyn Dziggel, Oliver C. Cracking Eastern Europe everything marketers must know to sell into the world's newest emerging markets Handelsgebruiken gtt Marketing Europe, Eastern Directories Marketing Europe, Eastern Handbooks, manuals, etc Marktzugang (DE-588)4074590-9 gnd Markterschließung (DE-588)4114519-7 gnd |
| subject_GND | (DE-588)4074590-9 (DE-588)4114519-7 (DE-588)4075739-0 (DE-588)4079237-7 |
| title | Cracking Eastern Europe everything marketers must know to sell into the world's newest emerging markets |
| title_auth | Cracking Eastern Europe everything marketers must know to sell into the world's newest emerging markets |
| title_exact_search | Cracking Eastern Europe everything marketers must know to sell into the world's newest emerging markets |
| title_full | Cracking Eastern Europe everything marketers must know to sell into the world's newest emerging markets Enderlyn ; Dziggel |
| title_fullStr | Cracking Eastern Europe everything marketers must know to sell into the world's newest emerging markets Enderlyn ; Dziggel |
| title_full_unstemmed | Cracking Eastern Europe everything marketers must know to sell into the world's newest emerging markets Enderlyn ; Dziggel |
| title_short | Cracking Eastern Europe |
| title_sort | cracking eastern europe everything marketers must know to sell into the world s newest emerging markets |
| title_sub | everything marketers must know to sell into the world's newest emerging markets |
| topic | Handelsgebruiken gtt Marketing Europe, Eastern Directories Marketing Europe, Eastern Handbooks, manuals, etc Marktzugang (DE-588)4074590-9 gnd Markterschließung (DE-588)4114519-7 gnd |
| topic_facet | Handelsgebruiken Marketing Europe, Eastern Directories Marketing Europe, Eastern Handbooks, manuals, etc Marktzugang Markterschließung Europe, Eastern Commerce Europe, Eastern Commerce Directories Osteuropa Westliche Welt |
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