APA (7th ed.) Citation

(1988). Marketing classics: A selection of influential articles (6. ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Marketing Classics: A Selection of Influential Articles. 6. ed. Boston u.a: Allyn and Bacon, 1988.

MLA (9th ed.) Citation

Marketing Classics: A Selection of Influential Articles. 6. ed. Allyn and Bacon, 1988.

Warning: These citations may not always be 100% accurate.