APA-Zitierstil (7. Ausg.)

Stewart, D. W. C., & Furse, D. H. (1987). Effective television advertising: A study of 1000 commercials (4. print.). Lexington Books.

Chicago-Zitierstil (17. Ausg.)

Stewart, David W. C., und David H. Furse. Effective Television Advertising: A Study of 1000 Commercials. 4. print. Lexington, Mass. u.a: Lexington Books, 1987.

MLA-Zitierstil (9. Ausg.)

Stewart, David W. C., und David H. Furse. Effective Television Advertising: A Study of 1000 Commercials. 4. print. Lexington Books, 1987.