APA (7th ed.) Citation

Tull, D. S., & Hawkins, D. I. (1984). Marketing research: Measurement and method ; a text with cases (3. ed.). MacMillan.

Chicago Style (17th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method ; a Text with Cases. 3. ed. New York u.a: MacMillan, 1984.

MLA (9th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Method ; a Text with Cases. 3. ed. MacMillan, 1984.