APA (7th ed.) Citation

Montgomery, D. B., & Silk, A. J. (1970). Distributed lag models of response to a communications mix: Preliminary research report. Marketing Science Inst.

Chicago Style (17th ed.) Citation

Montgomery, David B., and Alvin J. Silk. Distributed Lag Models of Response to a Communications Mix: Preliminary Research Report. Cambridge, Mass: Marketing Science Inst, 1970.

MLA (9th ed.) Citation

Montgomery, David B., and Alvin J. Silk. Distributed Lag Models of Response to a Communications Mix: Preliminary Research Report. Marketing Science Inst, 1970.