APA (7th ed.) Citation

Wills, G., Christopher, M., & Walters, D. (1972). Output budgeting in marketing. MCB (Management Decision).

Chicago Style (17th ed.) Citation

Wills, Gordon, Martin Christopher, and David Walters. Output Budgeting in Marketing. Bradford, Yorkshire: MCB (Management Decision), 1972.

MLA (9th ed.) Citation

Wills, Gordon, et al. Output Budgeting in Marketing. MCB (Management Decision), 1972.