Basic marketing: a managerial approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1975
|
| Edition: | 5. ed. |
| Subjects: | |
| Physical Description: | XVI, 694 S. Ill., graph. Darst. |
| ISBN: | 0256015678 |
Staff View
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Record in the Search Index
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| author | McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut |
| author_sort | McCarthy, Edmund Jerome 1928-2015 |
| author_variant | e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV005744095 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1297702 (DE-599)BVBBV005744095 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV005744095 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:33:56Z |
| institution | BVB |
| isbn | 0256015678 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003586105 |
| oclc_num | 1297702 |
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| owner | DE-703 DE-N2 DE-188 |
| owner_facet | DE-703 DE-N2 DE-188 |
| physical | XVI, 694 S. Ill., graph. Darst. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Irwin |
| record_format | marc |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach E. Jerome McCarthy 5. ed. Homewood, Ill. Irwin 1975 XVI, 694 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Basic marketing a managerial approach Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach E. Jerome McCarthy |
| title_fullStr | Basic marketing a managerial approach E. Jerome McCarthy |
| title_full_unstemmed | Basic marketing a managerial approach E. Jerome McCarthy |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach |
| title_sub | a managerial approach |
| topic | Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Marketing |
| work_keys_str_mv | AT mccarthyedmundjerome basicmarketingamanagerialapproach |