APA (7th ed.) Citation

King, S. (1973). Developing new brands. Wiley.

Chicago Style (17th ed.) Citation

King, Stephen. Developing New Brands. New York: Wiley, 1973.

MLA (9th ed.) Citation

King, Stephen. Developing New Brands. Wiley, 1973.

Warning: These citations may not always be 100% accurate.