APA (7th ed.) Citation

Kelley, E. J. (1972). Marketing planning and competitive strategy (2.print.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kelley, Eugene J. Marketing Planning and Competitive Strategy. 2.print. Englewood Cliffs, N.J: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Kelley, Eugene J. Marketing Planning and Competitive Strategy. 2.print. Prentice-Hall, 1972.