Cases in marketing management:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Wiley
1992
|
| Subjects: | |
| Physical Description: | X, 597 S. |
| ISBN: | 047157368X |
Staff View
MARC
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Record in the Search Index
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| author | Dalrymple, Douglas J. Parsons, Leonard J. Jeannet, Jean-Pierre |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV005736593 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:33:49Z |
| institution | BVB |
| isbn | 047157368X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003580729 |
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| physical | X, 597 S. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Wiley |
| record_format | marc |
| spelling | Dalrymple, Douglas J. Verfasser (DE-588)170156648 aut Cases in marketing management Douglas J. Dalrymple; Leonard J. Parsons; Jean-Pierre Jeannet New York [u.a.] Wiley 1992 X, 597 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion - Cas, Études de ram Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Fallstudie (DE-588)4124897-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 Parsons, Leonard J. Verfasser (DE-588)170156656 aut Jeannet, Jean-Pierre Verfasser (DE-588)170316408 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dalrymple, Douglas J. Parsons, Leonard J. Jeannet, Jean-Pierre Cases in marketing management Marketing - Gestion - Cas, Études de ram Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Fallstudie (DE-588)4124897-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4124897-1 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Cases in marketing management |
| title_auth | Cases in marketing management |
| title_exact_search | Cases in marketing management |
| title_full | Cases in marketing management Douglas J. Dalrymple; Leonard J. Parsons; Jean-Pierre Jeannet |
| title_fullStr | Cases in marketing management Douglas J. Dalrymple; Leonard J. Parsons; Jean-Pierre Jeannet |
| title_full_unstemmed | Cases in marketing management Douglas J. Dalrymple; Leonard J. Parsons; Jean-Pierre Jeannet |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management |
| topic | Marketing - Gestion - Cas, Études de ram Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Fallstudie (DE-588)4124897-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion - Cas, Études de Marketing Management Case studies Marketingmanagement Fallstudie Marketing Fallstudiensammlung |
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