Computer applications for consumer behavior in marketing strategy:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1988
|
| Edition: | 1. print. |
| Subjects: | |
| Item Description: | Erg. zu: Howard, John A.: Consumer behavior in marketing strategy |
| Physical Description: | III, 212 S. graph. Darst. |
| ISBN: | 0131697315 |
Staff View
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV005735109 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:33:48Z |
| institution | BVB |
| isbn | 0131697315 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003580010 |
| oclc_num | 19683975 |
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| physical | III, 212 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Howard, John A. Verfasser aut Computer applications for consumer behavior in marketing strategy John A. Howard 1. print. Englewood Cliffs, NJ Prentice Hall 1988 III, 212 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Erg. zu: Howard, John A.: Consumer behavior in marketing strategy SAS (Computer file) Marketing research Computer programs Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Datenverarbeitung (DE-588)4011152-0 s DE-604 Howard, John A. aut Consumer behavior in marketing strategy |
| spellingShingle | Howard, John A. Howard, John A. Computer applications for consumer behavior in marketing strategy SAS (Computer file) Marketing research Computer programs Marketing Case studies Marketing (DE-588)4037589-4 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4011152-0 (DE-588)4522595-3 |
| title | Computer applications for consumer behavior in marketing strategy |
| title_alt | Consumer behavior in marketing strategy |
| title_auth | Computer applications for consumer behavior in marketing strategy |
| title_exact_search | Computer applications for consumer behavior in marketing strategy |
| title_full | Computer applications for consumer behavior in marketing strategy John A. Howard |
| title_fullStr | Computer applications for consumer behavior in marketing strategy John A. Howard |
| title_full_unstemmed | Computer applications for consumer behavior in marketing strategy John A. Howard |
| title_short | Computer applications for consumer behavior in marketing strategy |
| title_sort | computer applications for consumer behavior in marketing strategy |
| topic | SAS (Computer file) Marketing research Computer programs Marketing Case studies Marketing (DE-588)4037589-4 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| topic_facet | SAS (Computer file) Marketing research Computer programs Marketing Case studies Marketing Datenverarbeitung Fallstudiensammlung |
| work_keys_str_mv | AT howardjohna computerapplicationsforconsumerbehaviorinmarketingstrategy |