Advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1974
|
| Edition: | 2.Aufl. |
| Subjects: | |
| Physical Description: | XI, 723 S. zahlr. Ill. |
| ISBN: | 013014472X |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804119884146147328 |
|---|---|
| any_adam_object | |
| author | Mandell, Maurice I. |
| author_facet | Mandell, Maurice I. |
| author_role | aut |
| author_sort | Mandell, Maurice I. |
| author_variant | m i m mi mim |
| building | Verbundindex |
| bvnumber | BV005697102 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)659098 (DE-599)BVBBV005697102 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2.Aufl. |
| format | Book |
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| id | DE-604.BV005697102 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:33:17Z |
| institution | BVB |
| isbn | 013014472X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003558425 |
| oclc_num | 659098 |
| open_access_boolean | |
| owner | DE-703 DE-739 |
| owner_facet | DE-703 DE-739 |
| physical | XI, 723 S. zahlr. Ill. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Mandell, Maurice I. Verfasser aut Advertising 2.Aufl. Englewood Cliffs, N.J. Prentice-Hall 1974 XI, 723 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Publicité Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Mandell, Maurice I. Advertising Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising |
| title_auth | Advertising |
| title_exact_search | Advertising |
| title_full | Advertising |
| title_fullStr | Advertising |
| title_full_unstemmed | Advertising |
| title_short | Advertising |
| title_sort | advertising |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Werbung |
| work_keys_str_mv | AT mandellmauricei advertising |