APA (7th ed.) Citation

Cox, K. K., & Enis, B. M. (1973). Experimentation for marketing decisions. Internat. Textbook Co.

Chicago Style (17th ed.) Citation

Cox, Keith K., and Ben M. Enis. Experimentation for Marketing Decisions. Aylesbury, Bucks: Internat. Textbook Co, 1973.

MLA (9th ed.) Citation

Cox, Keith K., and Ben M. Enis. Experimentation for Marketing Decisions. Internat. Textbook Co, 1973.