APA (7th ed.) Citation

Montgomery, D. B., & Urban, G. L. (1969). Management science in marketing (4. pr.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Montgomery, David B., and Glen L. Urban. Management Science in Marketing. 4. pr. Englewood Cliffs, N.J: Prentice-Hall, 1969.

MLA (9th ed.) Citation

Montgomery, David B., and Glen L. Urban. Management Science in Marketing. 4. pr. Prentice-Hall, 1969.