Advertising: Its role in modern marketing
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago u. a.
Dryden
1986
|
| Ausgabe: | 6. ed. |
| Schriftenreihe: | The Dryden Press series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXVIII, 802 S. Ill., graph. Darst. |
| ISBN: | 0030016738 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Dunn, Samuel W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |b Its role in modern marketing |c S. Watson Dunn ; Arnold M. Barban |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Chicago u. a. |b Dryden |c 1986 | |
| 300 | |a XXVIII, 802 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Dryden Press series in marketing | |
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| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Barban, Arnold M. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804119879548141568 |
|---|---|
| any_adam_object | |
| author | Dunn, Samuel W. Barban, Arnold M. |
| author_facet | Dunn, Samuel W. Barban, Arnold M. |
| author_role | aut aut |
| author_sort | Dunn, Samuel W. |
| author_variant | s w d sw swd a m b am amb |
| building | Verbundindex |
| bvnumber | BV005692141 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)11755396 (DE-599)BVBBV005692141 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV005692141 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:33:12Z |
| institution | BVB |
| isbn | 0030016738 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003555186 |
| oclc_num | 11755396 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XXVIII, 802 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Dryden |
| record_format | marc |
| series2 | The Dryden Press series in marketing |
| spelling | Dunn, Samuel W. Verfasser aut Advertising Its role in modern marketing S. Watson Dunn ; Arnold M. Barban 6. ed. Chicago u. a. Dryden 1986 XXVIII, 802 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Dryden Press series in marketing Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Barban, Arnold M. Verfasser aut |
| spellingShingle | Dunn, Samuel W. Barban, Arnold M. Advertising Its role in modern marketing Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising Its role in modern marketing |
| title_auth | Advertising Its role in modern marketing |
| title_exact_search | Advertising Its role in modern marketing |
| title_full | Advertising Its role in modern marketing S. Watson Dunn ; Arnold M. Barban |
| title_fullStr | Advertising Its role in modern marketing S. Watson Dunn ; Arnold M. Barban |
| title_full_unstemmed | Advertising Its role in modern marketing S. Watson Dunn ; Arnold M. Barban |
| title_short | Advertising |
| title_sort | advertising its role in modern marketing |
| title_sub | Its role in modern marketing |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung |
| work_keys_str_mv | AT dunnsamuelw advertisingitsroleinmodernmarketing AT barbanarnoldm advertisingitsroleinmodernmarketing |