APA (7th ed.) Citation

Dunn, S. W., & Barban, A. M. (1986). Advertising: Its role in modern marketing (6. ed.). Dryden.

Chicago Style (17th ed.) Citation

Dunn, Samuel W., and Arnold M. Barban. Advertising: Its Role in Modern Marketing. 6. ed. Chicago u. a: Dryden, 1986.

MLA (9th ed.) Citation

Dunn, Samuel W., and Arnold M. Barban. Advertising: Its Role in Modern Marketing. 6. ed. Dryden, 1986.