APA-Zitierstil (7. Ausg.)

Edwards, C. M., & Brown, R. A. (1959). Retail advertising and sales promotion (3.ed.). Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Edwards, Charles M., und Russell A. Brown. Retail Advertising and Sales Promotion. 3.ed. Englewood Cliffs, N.J: Prentice-Hall, 1959.

MLA-Zitierstil (9. Ausg.)

Edwards, Charles M., und Russell A. Brown. Retail Advertising and Sales Promotion. 3.ed. Prentice-Hall, 1959.