Advertising:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1982
|
| Edition: | 5.ed. |
| Subjects: | |
| Physical Description: | IX, 545 S.: zahlr.Ill., graph.Darst. |
| ISBN: | 007072069X |
Staff View
MARC
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| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 659.1 |2 19 | |
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| 100 | 1 | |a Wright, John S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |c John S. Wright ; Willis L. Winter ; Sherilyn K. Zeigler* |
| 250 | |a 5.ed. | ||
| 264 | 1 | |a New York |b McGraw-Hill |c 1982 | |
| 300 | |a IX, 545 S.: zahlr.Ill., graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Winter, Willis L. |e Verfasser |4 aut | |
| 700 | 1 | |a Zeigler, Sherilyn K. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003539248 | ||
Record in the Search Index
| _version_ | 1804119857635000320 |
|---|---|
| any_adam_object | |
| author | Wright, John S. Winter, Willis L. Zeigler, Sherilyn K. |
| author_facet | Wright, John S. Winter, Willis L. Zeigler, Sherilyn K. |
| author_role | aut aut aut |
| author_sort | Wright, John S. |
| author_variant | j s w js jsw w l w wl wlw s k z sk skz |
| building | Verbundindex |
| bvnumber | BV005665128 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)7577651 (DE-599)BVBBV005665128 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5.ed. |
| format | Book |
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| id | DE-604.BV005665128 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:32:51Z |
| institution | BVB |
| isbn | 007072069X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003539248 |
| oclc_num | 7577651 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | IX, 545 S.: zahlr.Ill., graph.Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Wright, John S. Verfasser aut Advertising John S. Wright ; Willis L. Winter ; Sherilyn K. Zeigler* 5.ed. New York McGraw-Hill 1982 IX, 545 S.: zahlr.Ill., graph.Darst. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Winter, Willis L. Verfasser aut Zeigler, Sherilyn K. Verfasser aut |
| spellingShingle | Wright, John S. Winter, Willis L. Zeigler, Sherilyn K. Advertising Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising |
| title_auth | Advertising |
| title_exact_search | Advertising |
| title_full | Advertising John S. Wright ; Willis L. Winter ; Sherilyn K. Zeigler* |
| title_fullStr | Advertising John S. Wright ; Willis L. Winter ; Sherilyn K. Zeigler* |
| title_full_unstemmed | Advertising John S. Wright ; Willis L. Winter ; Sherilyn K. Zeigler* |
| title_short | Advertising |
| title_sort | advertising |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Werbung |
| work_keys_str_mv | AT wrightjohns advertising AT winterwillisl advertising AT zeiglersherilynk advertising |