APA (7th ed.) Citation

Wright, J. S., Winter, W. L., & Zeigler, S. K. (1982). Advertising (5.ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Wright, John S., Willis L. Winter, and Sherilyn K. Zeigler. Advertising. 5.ed. New York: McGraw-Hill, 1982.

MLA (9th ed.) Citation

Wright, John S., et al. Advertising. 5.ed. McGraw-Hill, 1982.