Understanding the media: a practical guide
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
1991
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 267 S. Ill. |
| ISBN: | 0415057132 0415057124 |
Staff View
MARC
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| 245 | 1 | 0 | |a Understanding the media |b a practical guide |c Andrew Hart |
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| 264 | 1 | |a London |b Routledge |c 1991 | |
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Record in the Search Index
| _version_ | 1804119786172448768 |
|---|---|
| adam_text | UNDERSTANDINGTHEMEDIA
APRACTICAL GUIDE
ANDREW
HART
I~
LONDON
ANDNEWYORK
CONTENTS
LIST OFFIGURES
VB
LIST
OFTABLES
IX
PREFACE
XI
ACKNOWLEDGEMENTS
X111
INTRODUCTION
1
THEIMPORTANCE
OFSTUDYING
THEMEDIA
1
MCLUHAN,
MEDIAANDLITERACY
2
WHATARE THEMEDIA?
4
WHICHMEDIASHOULD
WEBESTUDYING?
6
TEACHINGABOUTTHEMEDIA
8
1
GETTING
STARTED
11
WHEREDOESMEDIATEACHINGFITINTOTHECURRICULUM?
11
CURRICULARPROBLEMS
15
CONCEPTUALPROBLEMS
16
PRACTICALPROBLEMS
19
ASSESSMENT
PROBLEMS
22
2
MEDIA
AUDIENCES
30
WHATISANAUDIENCE?
30
AUDIENCE
PLEASURES
38
HOWAREAUDIENCESCOMPOSED?
44
HOWAREAUDIENCESADDRESSED?
51
HOWISAUDIENCERESEARCHCARRIEDOUT?
52
HOWDOAUDIENCESRESPOND?
60
IMPLICATIONS
63
TEACHING
IDEAS:
MEDIATRACKING
68
PREDICTING
AND
REFLECTING
RADIO
LISTENING
READING
NEWSPAPERS
3
THEFORMATION
OFFACTS
75
REPRODUCING
REALITY
75
VI
UNDERSTANDING THE MEDIA
PUBLICRELATIONS
84
BROADCASTING
88
THEPRESS
92
MANAGINGTHENEWS
97
NEWSWORTHINESS
100
PACKAGINGPEOPLE
106
TEACHING
IDEAS:
THE
BATTLE
OFOSGROVE
110
COAL
DISPUTE
TELEVISION
NEWS
BULLETINS
A
WINDOW
ON
THE
WORLD
STARTING-POINTS
4
SOMEFORMS
OFFICTION
122
MEDIAANDIMAGINATION
122
POPULARTELEVISIONDRAMA
123
CHILDRENANDMEDIA:DANGEROUS
LIAISONS?
136
THETHEATREOFTHEMIND
143
MAGAZINES
ANDCOMICS
150
LITERATURE:READINGANDRESPONDING
156
TEACHING
IDEAS:
RESPONDING
TOTELEVISION
165
SOAP
NETWORKS
RADIO
AND
THE
IMAGINATION
UNDERSTANDING
COMIC
CONVENTIONS
5
PROMOTION
ANDPERSUASION
171
ADVERTISING
ANDPERSUASION
175
POPANDPROMOTION
197
TEACHING
IDEAS:
VOICE
COLOURS
INADVERTISING
215
ANIMALS
IN
ADVERTISING
BEING
A
FAN
PROMOTING
PERSONALITIES
6
LOOKING
TOTHEFUTURE
221
CHANGINGMEDIASTRUCTURES
221
INNOVATION
INMEDIAEDUCATION
227
POLICIESFORDEVELOPMENT
228
DEVELOPING
ACOHERENTCURRICULUM
230
THEMEDIASTUDIESSPECIALIST
238
THEFUTURE
OFMEDIAEDUCATION
240
APPENDIX
1:GETTING
HELP
242
APPENDIX
2:QUESTIONS
FORGROUP
DISCUSSION
ANDINDIVIDUAL
STUDY
248
REFERENCES
253
INDEX
258
LISTOFFIGURES
0.1
KINDSOFMEDIA
5
1.1
SIGNPOSTQUESTIONS
13
1.2
POSYSIMMONDS
CARTOON
23
1.3
POSTER
FROM DON T
TALKTOSTRANGERS
PROJECT
26
2.1
TELEVISION
VIEWING,BYSOCIALGRADEANDSEX
34
2.2
AMOUNT
OFVIEWING
(PER
HEAD
PER
WEEK),
1985-8,WITHVIEWING
TRENDANDVIEWINGMINUSSEASONAL
VARIATION
36
2.3
HOURLYVIEWINGANDLISTENING,
1989
45
2.4
DIMENSIONS
OFSCHEDULING
48
2.5
SOCIALGRADEOFNATIONAL
DAILYREADERS,
1989
50
2.6
LTVNETWORK
V.TVSREGIONAL
PROFILES,
1985-6
53
2.7
PERCEIVED
BEST
CHANNELS
FORSCIENCE,
DOCUMENTARY
AND
EDUCATIONAL
PROGRAMMES,
1986
56
2.8
INTERACTION
BETWEEN
PRODUCERS,
TEXTSANDAUDIENCES
60
3.1
PRE-SCRIPTING
REALITY
77
3.2
SIMULATION
INSTRUCTION
SHEETFORTHE BATTLE
OFOSGROVE
79
3.3
WHATTHEPAPERS
SEE:THECHALLENGE
TOMRSTHATCHER
82
3.4
THENASASYNDROME
87
3.5
TRANSCRIPT
OFILLEGALBROADCAST
BYRADIO
ARTHUR
DURING
THE
1984-6MINERS
STRIKE
91
3.6
MEDIAOWNERSHIP,
1990
93
3.7
CHANNEL
4NEWSAT7P.M.
DAILYSCHEDULE
OUTLINE
103
3.8
THEDAILYEVOLUTION
OFCHANNEL
4NEWS
104
4.1
CHARACTERS
ANDPLOTINCORONATION
STREET
127
4.1A
CHARACTERS
INNEIGHBOURS
132
4.2
INALATHEROVERSOAP ,
BROADCAST3MAY1985
135
4.3
ANINTERACTIVE
MODELOFHOWMEANING
ISCONSTRUCTED
142
4.4
SOMERULESFROM THEGAMEOFTRICKS N JOKES
153
4.5
ELIZABETH S
INITIALRESPONSES
TO FROGSINTHEWOOD
159
4.6
THE
MOVEMENT
OFELIZABETH S
RESPONSES
TO FROGS
INTHE
WOOD
160
4.7
READING
ANDRESPONDING
TOPOEMS:
AFLEXIBLEMETHODOLOGY
161
5.LA
FINISHED
STORYBOARD
FOR
PIRELLI S
P6
DOUBLE
INDEMNITY
COMMERCIAL
172
5.1B
STILLS
FROM
PIRELLI S
DOUBLE
INDEMNITY
COMMERCIAL
174
5.2
LABOV
AND
WALETZKY S
FIVESTAGES
OFNARRATIVE
(MODIFIED)
182
5.3
DISHWASHELECTRIC
ADVERTISEMENT
184
5.4
DISHWASHELECTRIC
ADVERTISEMENT
SHOWING
THE
LABOV-
WALETZKY
STAGES
OFNARRATIVE
185
5.5
EPSON
PX-8
ADVERTISEMENT
188
5.6
EPSON
PX-8
ADVERTISEMENT
SHOWING
THE
LABOV-WALETZKY
STAGES
OFNARRATIVE
189
5.7
ANTI-HEROIN
ADVERTISEMENT
196
5.8
GOLD
RADIO
ADVERTISEMENT
205
5.9
REAL
VALUE
OFRECORD
INDUSTRY
OUTPUT,
1978-88
207
6.1
BIFF
CARTOON
225
6.2
SUMMARY
OF
THE
AREAS
OF
KNOWLEDGE
AND
UNDERSTANDING
IN
MEDIA
EDUCATION
232
6.3
ACURRICULUM
FRAMEWORK
236
VIII
UNDERSTANDING
THE
MEDIA
LISTOFTABLES
1.1 STUDY AREAS:
RADIO,
POPULAR
MUSIC/POP
VIDEOS
14
2.1
SOAP
OPERA
AUDIENCE
PROFILES,
1988
35
2.2
TIME
SPENT
OUTSIDE
SCHOOL
ONDIFFERENT
MEDIA
39
2.3
OTHER
MEDIA
ACTIVITIES
BESIDES
WATCHING
TELEVISION,
AGE-GROUPS
16-19AND20-24,
SUMMER
WEEKDAYS,
6.00-11.00
P.M,
1988
40
2.4
TOTAL
AMOUNT
OFVIEWING
BYAGE,
SEXAND
SOCIAL
GRADE,
1987-8
46
2.5
AVERAGE
AMOUNT
OFLISTENING,
BYAGE,
SEXAND
SOCIAL
GRADE,
1988
47
2.6
SOCIO-ECONOMIC
GRADES
INTHE
UK
49
2.7
APPRECIATION
INDICES
BYDEMOGRAPHIC
GROUPS
54
2.8
CIRCULATION
OFNATIONAL
NEWSPAPERS,
1988-9
57
2.9
NET
SALES
OF
D.C.
THOMSON
PUBLICATIONS
FOR
SIX-MONTHLY
PERIODS,
JANUARY
1988-JUNE
1989
59
3.1
THEINDEPENDENT
READERSHIP
PROFILE,
1987-8
96
3.2
SUMMARY
OFMAIN
NEWS
SOURCES
102
3.3
NATIONAL
READERSHIP
PROFILE
FORTHE
QUALITIES ,
1988
105
3.4
EXTRACT
FROM
PANORAMA
PROGRAMME:
NOLTINGHILL
1981
120
4.1
NATIONAL
TOP
TWENTY-FIVES
FORWEEK
ENDING
15JULY
1990
124
4.2
EPISODIC
STRANDS
IN
CORONATION
STREET
129
4.3
EASTENDERS
EPISODE
67(TX.
8OCTOBER
1985):
CHARACTERS
AND
LOCATIONS
130
4.4
EASTENDERS
EPISODE
67(TX.
8OCTOBER
1985):STORY-LINES
131
4.5
NEIGHBOURS
(TX.
2MAY
1988)
EPISODE
ANALYSIS:
CHARACTERS,
LOCATIONS
ANDSTORY-LINES
133
4.6
NEIGHBOURS:
PERCENTAGE
AUDIENCE
BYAGE,
SEXANDSOCIAL
GRADE
137
4.7
PERCENTAGE
OF
TOTAL
POPULATION
WATCHING
SELECTED
TELEVISION
PROGRAMMES
DURING
WEEK
BEGINNING
22MARCH
1982,BYAGE
138
5.1
SHARE
OFTOTAL
UKSALESOFRECORDED
MUSIC,
1988
200
5.2
SALESBYMUSICAL
CATEGORY
(PER
CENT
UNITS),
1986-8
202
6.1
PROPOSED
ATTAINMENT
TARGETS
FOR
MEDIA
EDUCATION:
MEDIA
AGENCIES
233
6.2
PROPOSED
ATTAINMENT
TARGETS
FOR
MEDIA
EDUCATION:
MEDIA
LANGUAGES
234
|
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| indexdate | 2024-07-09T16:31:43Z |
| institution | BVB |
| isbn | 0415057132 0415057124 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003491240 |
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| owner | DE-473 DE-BY-UBG DE-824 DE-521 DE-11 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-824 DE-521 DE-11 DE-188 |
| physical | XVI, 267 S. Ill. |
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| publishDateSearch | 1991 |
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| publisher | Routledge |
| record_format | marc |
| spelling | Hart, Andrew Verfasser aut Understanding the media a practical guide Andrew Hart 1. publ. London Routledge 1991 XVI, 267 S. Ill. txt rdacontent n rdamedia nc rdacarrier Massamedia gtt Massenmedien Medien Mass media Medien (DE-588)4169187-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Medien (DE-588)4169187-8 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003491240&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hart, Andrew Understanding the media a practical guide Massamedia gtt Massenmedien Medien Mass media Medien (DE-588)4169187-8 gnd |
| subject_GND | (DE-588)4169187-8 (DE-588)4151278-9 |
| title | Understanding the media a practical guide |
| title_auth | Understanding the media a practical guide |
| title_exact_search | Understanding the media a practical guide |
| title_full | Understanding the media a practical guide Andrew Hart |
| title_fullStr | Understanding the media a practical guide Andrew Hart |
| title_full_unstemmed | Understanding the media a practical guide Andrew Hart |
| title_short | Understanding the media |
| title_sort | understanding the media a practical guide |
| title_sub | a practical guide |
| topic | Massamedia gtt Massenmedien Medien Mass media Medien (DE-588)4169187-8 gnd |
| topic_facet | Massamedia Massenmedien Medien Mass media Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003491240&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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