Werbung - Steuerung des Konsumentenverhaltens:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Würzburg u.a.
Physica-Verl.
1982
|
| Series: | Konsum und Verhalten
1. |
| Subjects: | |
| Physical Description: | 216 S. Ill. |
| ISBN: | 3790802697 |
Staff View
MARC
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| 100 | 1 | |a Kroeber-Riel, Werner |d 1934-1995 |e Verfasser |0 (DE-588)119219344 |4 aut | |
| 245 | 1 | 0 | |a Werbung - Steuerung des Konsumentenverhaltens |c Werner Kroeber-Riel ; Gundolf Meyer-Hentschel |
| 264 | 1 | |a Würzburg u.a. |b Physica-Verl. |c 1982 | |
| 300 | |a 216 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Konsum und Verhalten |v 1. | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Consumers | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
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| 830 | 0 | |a Konsum und Verhalten |v 1. |w (DE-604)BV000003226 |9 1 | |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804119777843609600 |
|---|---|
| any_adam_object | |
| author | Kroeber-Riel, Werner 1934-1995 Meyer-Hentschel, Gundolf |
| author_GND | (DE-588)119219344 |
| author_facet | Kroeber-Riel, Werner 1934-1995 Meyer-Hentschel, Gundolf |
| author_role | aut aut |
| author_sort | Kroeber-Riel, Werner 1934-1995 |
| author_variant | w k r wkr g m h gmh |
| building | Verbundindex |
| bvnumber | BV005558784 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17380 CW 7500 QP 630 QP 631 |
| classification_tum | WIR 840f OEK 740f |
| ctrlnum | (OCoLC)9195729 (DE-599)BVBBV005558784 |
| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
| dewey-search | 659.1/01/9 |
| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Psychologie Wirtschaftswissenschaften Ökotrophologie |
| format | Book |
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| id | DE-604.BV005558784 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:31:35Z |
| institution | BVB |
| isbn | 3790802697 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003485319 |
| oclc_num | 9195729 |
| open_access_boolean | |
| owner | DE-92 DE-739 DE-945 DE-824 DE-M49 DE-BY-TUM |
| owner_facet | DE-92 DE-739 DE-945 DE-824 DE-M49 DE-BY-TUM |
| physical | 216 S. Ill. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Physica-Verl. |
| record_format | marc |
| series | Konsum und Verhalten |
| series2 | Konsum und Verhalten |
| spelling | Kroeber-Riel, Werner 1934-1995 Verfasser (DE-588)119219344 aut Werbung - Steuerung des Konsumentenverhaltens Werner Kroeber-Riel ; Gundolf Meyer-Hentschel Würzburg u.a. Physica-Verl. 1982 216 S. Ill. txt rdacontent n rdamedia nc rdacarrier Konsum und Verhalten 1. Psychologie Advertising Psychological aspects Consumers Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Werbewirkung (DE-588)4189647-6 s 2\p DE-604 Meyer-Hentschel, Gundolf Verfasser aut Konsum und Verhalten 1. (DE-604)BV000003226 1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kroeber-Riel, Werner 1934-1995 Meyer-Hentschel, Gundolf Werbung - Steuerung des Konsumentenverhaltens Konsum und Verhalten Psychologie Advertising Psychological aspects Consumers Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4189647-6 (DE-588)4065541-6 (DE-588)4140889-5 |
| title | Werbung - Steuerung des Konsumentenverhaltens |
| title_auth | Werbung - Steuerung des Konsumentenverhaltens |
| title_exact_search | Werbung - Steuerung des Konsumentenverhaltens |
| title_full | Werbung - Steuerung des Konsumentenverhaltens Werner Kroeber-Riel ; Gundolf Meyer-Hentschel |
| title_fullStr | Werbung - Steuerung des Konsumentenverhaltens Werner Kroeber-Riel ; Gundolf Meyer-Hentschel |
| title_full_unstemmed | Werbung - Steuerung des Konsumentenverhaltens Werner Kroeber-Riel ; Gundolf Meyer-Hentschel |
| title_short | Werbung - Steuerung des Konsumentenverhaltens |
| title_sort | werbung steuerung des konsumentenverhaltens |
| topic | Psychologie Advertising Psychological aspects Consumers Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Consumers Verbraucherverhalten Werbewirkung Werbung Werbepsychologie |
| volume_link | (DE-604)BV000003226 |
| work_keys_str_mv | AT kroeberrielwerner werbungsteuerungdeskonsumentenverhaltens AT meyerhentschelgundolf werbungsteuerungdeskonsumentenverhaltens |