APA (7th ed.) Citation

Cohen, W. A. (1987). Developing a winning marketing plan ([Repr.].). Wiley.

Chicago Style (17th ed.) Citation

Cohen, William A. Developing a Winning Marketing Plan. [Repr.]. New York u.a: Wiley, 1987.

MLA (9th ed.) Citation

Cohen, William A. Developing a Winning Marketing Plan. [Repr.]. Wiley, 1987.