Marketing services: competing through quality
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Free Press u.a.
1991
|
| Subjects: | |
| Physical Description: | XI, 212 S. |
| ISBN: | 002903079X |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Berry, Leonard L. Parasuraman, A. |
| author_facet | Berry, Leonard L. Parasuraman, A. |
| author_role | aut aut |
| author_sort | Berry, Leonard L. |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005533376 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:31:14Z |
| institution | BVB |
| isbn | 002903079X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003468612 |
| oclc_num | 318338435 |
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| physical | XI, 212 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Free Press u.a. |
| record_format | marc |
| spelling | Berry, Leonard L. Verfasser aut Marketing services competing through quality Leonard L. Berry ; A. Parasuraman New York Free Press u.a. 1991 XI, 212 S. txt rdacontent n rdamedia nc rdacarrier Industrias de servicios - Mercadeo Mercadeo de servicios BUA Servicio al cliente Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Parasuraman, A. Verfasser aut |
| spellingShingle | Berry, Leonard L. Parasuraman, A. Marketing services competing through quality Industrias de servicios - Mercadeo Mercadeo de servicios BUA Servicio al cliente Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Marketing services competing through quality |
| title_auth | Marketing services competing through quality |
| title_exact_search | Marketing services competing through quality |
| title_full | Marketing services competing through quality Leonard L. Berry ; A. Parasuraman |
| title_fullStr | Marketing services competing through quality Leonard L. Berry ; A. Parasuraman |
| title_full_unstemmed | Marketing services competing through quality Leonard L. Berry ; A. Parasuraman |
| title_short | Marketing services |
| title_sort | marketing services competing through quality |
| title_sub | competing through quality |
| topic | Industrias de servicios - Mercadeo Mercadeo de servicios BUA Servicio al cliente Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Industrias de servicios - Mercadeo Mercadeo de servicios Servicio al cliente Marketing Dienstleistung |
| work_keys_str_mv | AT berryleonardl marketingservicescompetingthroughquality AT parasuramana marketingservicescompetingthroughquality |