The marketing dictionary:
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| Previous Title: | Hart, Norman A. Glossary of marketing terms |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
1992
|
| Edition: | 4. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Frühere Aufl. u.d.T.: Hart, Norman A.: Glossary of marketing terms |
| Physical Description: | 252 S. |
| ISBN: | 0750602082 |
Staff View
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Record in the Search Index
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| adam_text | The Marketing Dictionary
Fourth Edition
)
Norman A. Hart, ,
MSc, FCAM., FCIM, FIPR W V 3 9~
John Stapleton,
DBA, Dip.M
Publishedon behalf ofthe Chartered Institute of Marketing
and the CAM Foundation
tOü TTERWORTH
|*| E I N E M A N N
|
| any_adam_object | 1 |
| author | Hart, Norman A. Stapleton, John |
| author_facet | Hart, Norman A. Stapleton, John |
| author_role | aut aut |
| author_sort | Hart, Norman A. |
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| bvnumber | BV005532220 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)26502654 (DE-599)BVBBV005532220 |
| dewey-full | 658.8/003 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/003 |
| dewey-search | 658.8/003 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre_facet | Wörterbuch |
| id | DE-604.BV005532220 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:31:13Z |
| institution | BVB |
| isbn | 0750602082 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003467717 |
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| physical | 252 S. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Butterworth-Heinemann |
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| spelling | Hart, Norman A. Verfasser aut The marketing dictionary Norman A. Hart ; John Stapleton 4. ed. Oxford Butterworth-Heinemann 1992 252 S. txt rdacontent n rdamedia nc rdacarrier Frühere Aufl. u.d.T.: Hart, Norman A.: Glossary of marketing terms Marketing - Dictionnaires anglais ram Marketing Dictionaries Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Stapleton, John Verfasser aut Frühere Aufl. u.d.T. Hart, Norman A. Glossary of marketing terms HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003467717&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hart, Norman A. Stapleton, John The marketing dictionary Marketing - Dictionnaires anglais ram Marketing Dictionaries Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066724-8 |
| title | The marketing dictionary |
| title_auth | The marketing dictionary |
| title_exact_search | The marketing dictionary |
| title_full | The marketing dictionary Norman A. Hart ; John Stapleton |
| title_fullStr | The marketing dictionary Norman A. Hart ; John Stapleton |
| title_full_unstemmed | The marketing dictionary Norman A. Hart ; John Stapleton |
| title_old | Hart, Norman A. Glossary of marketing terms |
| title_short | The marketing dictionary |
| title_sort | the marketing dictionary |
| topic | Marketing - Dictionnaires anglais ram Marketing Dictionaries Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Dictionnaires anglais Marketing Dictionaries Marketing Wörterbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003467717&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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