Television and political advertising: 2 Signs, codes, and images
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Hillsdale, NJ u.a.
Erlbaum
1991
|
| Series: | Communication
|
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 268 S. |
| ISBN: | 0805806628 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Preface xi
Part I:
Generating Meaning
in the Pursuit of Power
1 What Is the Language of Political Advertising? 3
Frank Biocca
2 Some Limitations of Earlier Symbolic Approaches
to Political Communication 11
Frank Biocca
3 Looking for Units of Meaning in Political Ads 17
Frank Biocca
4 The Role of Communication Codes in Political Ads 27
Frank Biocca
5 The Analysis of Discourses Within the Political Ad 45
Frank Biocca
vii
v||; Contents
6 The Orchestration of Codes and Discourses:
Analysis of Semantic Framing 61
Frank Biocca
Part II:
Analyses of the Meaning
of Political Ads
7 Bad Signs and Cryptic Codes in a Postmodern World:
A Semiotic Analysis of the Dukakis Advertising 93
David Descutner, DeLysa Burnier, Algis Mickunas,
and Richard Letteri
8 Burke s Sociological Criticism Applied
to Political Advertising: An Anecdotal Taxonomy
of Presidential Commercials 115
Larry D. Smith and Anne Johnston
9 Issue Content and Legitimacy in 1988 Televised
Political Advertising: Hubris and Synecdoche
in Promoting Presidential Candidates 133
Leonard Shyles
10 Toward an Integration of Textual and Response
Analysis Applied to the 1988 Presidential Campaign 163
Gary Cronkhite, Jo Liska, and David Schrader
Part III:
The Campaign Documentary as an Ad
11 The Political Campaign Film: Epideictic Rhetoric
in a Documentary Frame 187
Joanne Morreale
12 Network Coverage of Video Politics:
A New Beginning in the Limits of Criticism 203
Herbert W. Simons and Don J. Stewart
Contents ix
Part IV:
Regulating Signs and Images
13 Symbolic Speech in Political Advertising:
Encroaching Legal Barriers 231
Jef I. Richards and Clarke L. Caywood
Author Index 257
Subject Index 263
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| indexdate | 2024-07-09T16:30:35Z |
| institution | BVB |
| isbn | 0805806628 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003443937 |
| oclc_num | 311537079 |
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| physical | XII, 268 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Erlbaum |
| record_format | marc |
| series2 | Communication |
| spelling | Television and political advertising 2 Signs, codes, and images ed. by Frank Biocca Hillsdale, NJ u.a. Erlbaum 1991 XII, 268 S. txt rdacontent n rdamedia nc rdacarrier Communication Biocca, Frank Sonstige oth (DE-604)BV005441583 2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003443937&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Television and political advertising |
| title | Television and political advertising |
| title_auth | Television and political advertising |
| title_exact_search | Television and political advertising |
| title_full | Television and political advertising 2 Signs, codes, and images ed. by Frank Biocca |
| title_fullStr | Television and political advertising 2 Signs, codes, and images ed. by Frank Biocca |
| title_full_unstemmed | Television and political advertising 2 Signs, codes, and images ed. by Frank Biocca |
| title_short | Television and political advertising |
| title_sort | television and political advertising signs codes and images |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003443937&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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