Profiting in America's multicultural marketplace: how to do business across cultural lines
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Lexington Books
1991
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXIV, 262 S. |
| ISBN: | 0669219290 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
Preface and Acknowledgments vii
What This Book Can Do for You xi
Defining Your Goals xviii
Cultural Diversity Quiz: How s Your Cultural I.Q. ? xix
1 Making Diversity Work 1
A Look at the Basics
What Is Culture? 2
How Can You Tell the Difference between Culture and Personality? 4
How Can You Diagnose and Cure Your Own Culture Shock? 5
Is It All Right to Notice the Differences between Cultures? 8
Where Do Stereotypes Fit In? 11
Why Is Ethnocentrism a Problem? 20
Why Is It Important to Be Yourself in the Midst of Diversity? 31
Summary 33
2 Language and Accent Differences 35
How to Bridge the Communication Gap
What It Means Not to Speak English Well 36
The Myths of Undeveloped English Language Facility 38
How to Make Yourself Understood 42
Some Ways to Clarify Your English 52
How to Tell If You Have Been Understood 62
Some Tips on Translating the Written Word 65
How to Communicate through an Interpreter 68
Guidelines to Understanding the Nonnative English Speaker 73
How to Encourage the Speaking of English 76
Summary 79
Contents • v
3 The Unspoken Message 81
How to Decipher Body Language
What Makes Body Language So Eloquent? 81
How Should You Respond to Differences in Body Language? 83
How Close Is Too Close? 84
When Is a Touch Appropriate? 85
What Do Variations in Eye Contact Really Mean? 87
What Can You Tell from a Facial Expression? 90
Is the Meaning of a Smile Universal? 90
How Do You Read a Handshake? 91
How Do You Talk with Your Hands? 93
Do I Have to Worry about My Legs and Feet Too? 96
Why Is Posture So Important? 96
When Is a Yes Not a Yes ? 97
Summary 98
4 Values 101
How to Understand Cultural Differences
The Nature of Values 101
The Importance of Learning about Values 102
The Value of Harmony and Balance 103
The Value Placed on the Group over the Individual 116
Valuing the Whole Person 123
Varying Attitudes toward Authority 127
Fatalism and Tradition versus Action and Change 139
Summary 141
5 Honoring Cultural Differences in Etiquette and Style 143
How to Avoid Alienation
How Can Proper Etiquette Help You Do Business? 143
How Do You React to Etiquette Differences? 145
Remembering Your Manners : Was Grandmother Right All
Along? 146
The Spoken Word: What Do You Say and How Do You
Say It? 154
Does Your Clock Run or Does It Walk? 162
Summary 163
vi • Contents
6 Cross Cultural Customer Service and Sales 165
How to Achieve Client Satisfaction
Defining the Challenge 165
Understanding the Decision Making Process 167
Assessing Needs and Desires 169
How to Approach the Culturally Different Prospect 173
What to Expect from the Prospect 184
Summary 188
7 The Multicultural Work Force 191
How to Manage across Cultural Boundaries
Interviewing and Assessing the Culturally Different Worker 191
Cross Cultural Motivation: Achieving Employee Behavior
Change 194
Performance Evaluations, Criticism, and Coaching 214
Summary 219
8 A Recap of What You ve Learned 221
Epilogue: The Finishing Touches 243
Appendix: Foreign Language Phrases 245
Notes 253
Index 255
About the Author 263
|
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| isbn | 0669219290 |
| language | English |
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| publishDate | 1991 |
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| spelling | Thiederman, Sondra Verfasser aut Profiting in America's multicultural marketplace how to do business across cultural lines Sondra Thiederman New York Lexington Books 1991 XXIV, 262 S. txt rdacontent n rdamedia nc rdacarrier Comunicación en los negocios Comunicación intercultural Interkulturelle Kommunikation Business communication Intercultural communication Management (DE-588)4037278-9 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Multikulturelle Gesellschaft (DE-588)4214151-5 gnd rswk-swf Unternehmenserfolg (DE-588)4223768-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Multikulturelle Gesellschaft (DE-588)4214151-5 s Management (DE-588)4037278-9 s Unternehmenserfolg (DE-588)4223768-3 s DE-604 Interkulturelles Management (DE-588)4343519-1 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003426443&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Thiederman, Sondra Profiting in America's multicultural marketplace how to do business across cultural lines Comunicación en los negocios Comunicación intercultural Interkulturelle Kommunikation Business communication Intercultural communication Management (DE-588)4037278-9 gnd Interkulturelles Management (DE-588)4343519-1 gnd Multikulturelle Gesellschaft (DE-588)4214151-5 gnd Unternehmenserfolg (DE-588)4223768-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4343519-1 (DE-588)4214151-5 (DE-588)4223768-3 (DE-588)4078704-7 |
| title | Profiting in America's multicultural marketplace how to do business across cultural lines |
| title_auth | Profiting in America's multicultural marketplace how to do business across cultural lines |
| title_exact_search | Profiting in America's multicultural marketplace how to do business across cultural lines |
| title_full | Profiting in America's multicultural marketplace how to do business across cultural lines Sondra Thiederman |
| title_fullStr | Profiting in America's multicultural marketplace how to do business across cultural lines Sondra Thiederman |
| title_full_unstemmed | Profiting in America's multicultural marketplace how to do business across cultural lines Sondra Thiederman |
| title_short | Profiting in America's multicultural marketplace |
| title_sort | profiting in america s multicultural marketplace how to do business across cultural lines |
| title_sub | how to do business across cultural lines |
| topic | Comunicación en los negocios Comunicación intercultural Interkulturelle Kommunikation Business communication Intercultural communication Management (DE-588)4037278-9 gnd Interkulturelles Management (DE-588)4343519-1 gnd Multikulturelle Gesellschaft (DE-588)4214151-5 gnd Unternehmenserfolg (DE-588)4223768-3 gnd |
| topic_facet | Comunicación en los negocios Comunicación intercultural Interkulturelle Kommunikation Business communication Intercultural communication Management Interkulturelles Management Multikulturelle Gesellschaft Unternehmenserfolg USA |
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