APA (7th ed.) Citation

McLaughlin, E., & Rao, V. R. (1991). Decision criteria for new product acceptance and success: The role of trade buyers (1. publ.). Quorum Books.

Chicago Style (17th ed.) Citation

McLaughlin, Edward, and Vithala R. Rao. Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers. 1. publ. New York u.a: Quorum Books, 1991.

MLA (9th ed.) Citation

McLaughlin, Edward, and Vithala R. Rao. Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers. 1. publ. Quorum Books, 1991.