APA (7th ed.) Citation

Schultz, D. E., Martin, D., & Brown, W. P. (1990). Strategic advertising campaigns (3. ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Schultz, Don E., Dennis Martin, and William P. Brown. Strategic Advertising Campaigns. 3. ed. Lincolnwood, Ill: NTC Business Books, 1990.

MLA (9th ed.) Citation

Schultz, Don E., et al. Strategic Advertising Campaigns. 3. ed. NTC Business Books, 1990.