Burnett, E. (1988). The complete direct mail list handbook: Everything you need to know about lists and how to use them for greater profit. Prentice Hall.
Chicago-Zitierstil (17. Ausg.)Burnett, Ed. The Complete Direct Mail List Handbook: Everything You Need to Know About Lists and How to Use Them for Greater Profit. Englewood Cliffs, NJ: Prentice Hall, 1988.
MLA-Zitierstil (9. Ausg.)Burnett, Ed. The Complete Direct Mail List Handbook: Everything You Need to Know About Lists and How to Use Them for Greater Profit. Prentice Hall, 1988.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.