The survey research handbook:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1985
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIX, 429 S. graph. Darst. |
| ISBN: | 0256031746 0870945297 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents PART ONE SURVEY PLANNING AND DESIGN 1. Sponsorship and Topics 3 Why Surveys Are Conducted 3 Surveys of an Audience 3 Surveys of a Clientele 4 Surveys of Other Populations 5 Expectations of Survey Results 6 The Roles of the Participants 9 The Sponsor s Role 9 The Researcher s Role 10 Potential Survey Topics 13 Attitudes 13 Images 16 Decisions 19 Needs 20 Behavior 23 Lifestyle 25 Affiliations 26 Demographics 28 Conclusion 29 2. Project Planning 30 The Survey Process 30 The Project Outline 32 Specifying Information Needs Sponsor-Researcher Dialogue 33 33
X CONTENTS Priority, Value, and Funding 36 Resource Availability and Costs 39 Alternative Collection Methods 40 Personal Interview Collection 42 Telephone Interview Collection 42 Direct Mail Collection 43 Factors Determining the Selection 46 Data Processing and the Computer 49 Computer Hardware 49 Computer Software 50 Computer Services 52 Processing Alternatives 54 Sampling, Instrumentation, and Response Sampling and Response 57 Instrumentation and Topics 59 Reporting and Approval 60 The Final Project Plan 61 3. Sampling Design 63 The Purpose of Sampling 63 Reliability and Validity 64 The Reliability/Validity Picture 65 Sampling Error and Sampling Bias 66 Random Sample Attributes 68 Identification of the Population 70 Specification of Sample Units 71 Sample Frame Selection 72 Random Sample Selection 72 Sample Selection Bias 74 78 Special Sampling Designs Cluster Sampling 81 Quota Sampling 83 Special Sampling Designs 85 Sample Size Determination 87 Pilot Surveys and Sequential Sampling Science and Art of Sampling 93 PART TWO 4. SURVEY INSTRUMENTATION Question Composition 97 The Core of the Survey 97 Basic Attributes of Questions 98 Expressing the Questions 101 Instrumentation Bias and Error 104 57 92
CONTENTS Sources of Response Bias 112 Question Format 119 Composing Categorical Items 123 Verbal and Numeric Scaling 127 5. Scaling Techniques 129 Why Scales Are Used 129 Specificity of Scales 129 Multiple Choice Question 131 Conventional Scale Types 133 The Likert Scale 133 The Verbal Frequency Scale 135 The Ordinal Scale 138 The Forced Ranking Scale 140 The Paired Comparison Scale 142 The Comparative Scale 144 The Horizontal, Numeric Scale 146 The Semantic Differential Scale 148 The Adjective Check List 150 The Stapel Scale 152 The Fixed Sum Scale 154 Scale Creation Criteria 155 6. Questionnaire Construction 158 Function of the Questionnaire 158 Survey Introduction 159 Questionnaire Organization 159 Creating Questionnaire Sections 161 Conditional Branching 164 Unconditional Branching 167 Branching Limitations 168 Composing Instructions 169 Special Instructions 172 Interviewer Instructions 173 Interviewer Rating Cards 175 Graphic and Pictorial Sections 177 The Demographic Section 180 Precoding and Formatting 184 PART THREE 7. DATA COLLECTION AND PROCESSING Mail Data Collection 193 Mail Survey Characteristics 193 Mailing Piece Production 194 X¡
xii CONTENTS Vendors and Services 198 Mailing Piece Components 204 The Mailing Envelope 204 8. Interview Data Collection 220 Role of the Interviewer 220 Mode of Interviewing 220 Data Collection Agencies 222 Agency Data Collection Process 224 Interviewer Management Functions 229 Interviewing Error 237 Interviewing Bias 239 The Interview Questionnaire 240 The Personal Interview Process 248 The Telephone Interview Process 251 9. Data Processing 254 Receipt of Questionnaires 254 Sight-Editing Documents 256 Postcoding the Data 260 Transferring the Data 264 Process Editing 266 Data Processing 268 Purpose of Data Processing 271 Scale and Data Types 271 Reclassifying and Recoding 277 Subsample Selection 283 Report Labeling 283 PART FOUR 10. ANALYSIS AND REPORTING Statistical Analysis 287 Statistical Tool Selection 287 Description of Categorical Distributions 288 Description of Continuous Distributions 292 Central Tendency and Averages 293 Measures of Dispersion or Spread 296 Shape of the Distribution 297 Relationships between Variables 300 Dependent and Independent Variables 302 Statistics to Measure Association 303 Cross-Tabulation 304 Analysis of Variance 311 Regression and Correlation Analysis 314
CONTENTS Discriminant Analysis 320 Analysis versus Interpretation 322 11. Interpreting Results 324 Descriptive Statistics 324 Interpreting Central Tendency 327 Interpreting Spread of Distribution 330 Statistical Inference 338 Measures of Association 341 Interpreting Cross-Tabulation 344 Interpreting Analysis of Variance 347 Interpreting a Paired T-Test 349 Interpreting Correlation 350 Interpreting Regression Analysis 352 Interpreting Discriminant Analysis 358 12. Report Generation 363 Information Needs Satisfaction 363 Report Introduction 364 The Report Narrative 366 Condensed Report Tables 369 Multiple Choice Item Reports 371 Likert Scale Item Reports 373 Verbal Frequency Scale Reports 375 Ordinal Scale Reports 376 Forced Ranking Scale Reports 377 Paired Comparison Scale Reports 379 Comparative Scale Reports 380 Horizontal, Numeric Scale Reports 381 Semantic Differential Scale Reports 381 Adjective Check List Reports 384 Stapel Scale Reports 386 Fixed Sum Scale Reports 386 Measures of Association 389 Cross-Tabulation Reports 389 Analysis of Variance Reports 392 Paired T-Test Reports 394 Correlation Analysis Reports 395 Regression Analysis Reports 396 Discriminant Analysis Reports 398 Concluding the Project 400 Glossary Index 403 425 xiii
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:28:03Z |
| institution | BVB |
| isbn | 0256031746 0870945297 |
| language | English |
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| physical | XIX, 429 S. graph. Darst. |
| publishDate | 1985 |
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| publisher | Irwin |
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| spelling | Alreck, Pamela L. Verfasser aut The survey research handbook Pamela L. Alreck ; Robert B. Settle Homewood, Ill. Irwin 1985 XIX, 429 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Demoskopie (DE-588)4011425-9 gnd rswk-swf Demoskopie (DE-588)4011425-9 s DE-604 Settle, Robert B. Verfasser aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003342723&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Alreck, Pamela L. Settle, Robert B. The survey research handbook Demoskopie (DE-588)4011425-9 gnd |
| subject_GND | (DE-588)4011425-9 |
| title | The survey research handbook |
| title_auth | The survey research handbook |
| title_exact_search | The survey research handbook |
| title_full | The survey research handbook Pamela L. Alreck ; Robert B. Settle |
| title_fullStr | The survey research handbook Pamela L. Alreck ; Robert B. Settle |
| title_full_unstemmed | The survey research handbook Pamela L. Alreck ; Robert B. Settle |
| title_short | The survey research handbook |
| title_sort | the survey research handbook |
| topic | Demoskopie (DE-588)4011425-9 gnd |
| topic_facet | Demoskopie |
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