APA (7th ed.) Citation

(1984). Readings in consumer behavior: Individuals, groups and organizations (2. ed.). Wiley.

Chicago Style (17th ed.) Citation

Readings in Consumer Behavior: Individuals, Groups and Organizations. 2. ed. New York u.a: Wiley, 1984.

MLA (9th ed.) Citation

Readings in Consumer Behavior: Individuals, Groups and Organizations. 2. ed. Wiley, 1984.