APA (7th ed.) Citation

Aaker, D. A., & Day, G. S. (1983). Marketing research (2.ed.). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research. 2.ed. New York, NY: Wiley, 1983.

MLA (9th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research. 2.ed. Wiley, 1983.