Advertising: its role in modern marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, IL
Dryden
1982
|
| Edition: | 5.ed. |
| Series: | The Dryden Press series in marketing.
|
| Subjects: | |
| Physical Description: | XXI, 710 S. Ill., graph. Darst. |
| ISBN: | 0030600499 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Dunn, Samuel W. Barban, Arnold M. |
| author_facet | Dunn, Samuel W. Barban, Arnold M. |
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften |
| edition | 5.ed. |
| format | Book |
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| id | DE-604.BV005334678 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:59Z |
| institution | BVB |
| isbn | 0030600499 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003340633 |
| oclc_num | 476476315 |
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| physical | XXI, 710 S. Ill., graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Dryden |
| record_format | marc |
| series2 | The Dryden Press series in marketing. |
| spelling | Dunn, Samuel W. Verfasser aut Advertising its role in modern marketing Samuel W. Dunn ; Arnold M. Barban* 5.ed. Hinsdale, IL Dryden 1982 XXI, 710 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Dryden Press series in marketing. Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Barban, Arnold M. Verfasser aut |
| spellingShingle | Dunn, Samuel W. Barban, Arnold M. Advertising its role in modern marketing Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising its role in modern marketing |
| title_auth | Advertising its role in modern marketing |
| title_exact_search | Advertising its role in modern marketing |
| title_full | Advertising its role in modern marketing Samuel W. Dunn ; Arnold M. Barban* |
| title_fullStr | Advertising its role in modern marketing Samuel W. Dunn ; Arnold M. Barban* |
| title_full_unstemmed | Advertising its role in modern marketing Samuel W. Dunn ; Arnold M. Barban* |
| title_short | Advertising |
| title_sort | advertising its role in modern marketing |
| title_sub | its role in modern marketing |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT dunnsamuelw advertisingitsroleinmodernmarketing AT barbanarnoldm advertisingitsroleinmodernmarketing |