APA (7th ed.) Citation

Lehmann, D. R. (1985). Market research and analysis (2. ed.). Irwin.

Chicago Style (17th ed.) Citation

Lehmann, Donald R. Market Research and Analysis. 2. ed. Homewood, IL: Irwin, 1985.

MLA (9th ed.) Citation

Lehmann, Donald R. Market Research and Analysis. 2. ed. Irwin, 1985.