APA-Zitierstil (7. Ausg.)

O'Dell, W. F., Ruppel, A. C., & Trent, R. H. (1976). Marketing decision making: Analytic framework and cases. South-Western Publ. Co.

Chicago-Zitierstil (17. Ausg.)

O'Dell, William F., Andrew C. Ruppel, und Robert H. Trent. Marketing Decision Making: Analytic Framework and Cases. Cincinnati, Ohio [u.a.]: South-Western Publ. Co, 1976.

MLA-Zitierstil (9. Ausg.)

O'Dell, William F., et al. Marketing Decision Making: Analytic Framework and Cases. South-Western Publ. Co, 1976.