An information processing theory of consumer choice:
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Bibliographic Details
Main Author: Bettman, James R. 194X- (Author)
Format: Book
Language:German
Published: Reading, Mass. [u.a.] Addison-Wesley 1979
Series:Addison-Wesley advances in marketing series
Subjects:
Physical Description:XIV, 402 S. graph. Darst.
ISBN:0201008343

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