Marketing management: Strategies and cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus, OH
Merrill
1978
|
| Subjects: | |
| Physical Description: | IX, 838 S. Ill., graph. Darst. |
| ISBN: | 0675084172 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005331224 | ||
| 003 | DE-604 | ||
| 005 | 20151113 | ||
| 007 | t | ||
| 008 | 920527s1978 ad|| |||| 00||| eng d | ||
| 020 | |a 0675084172 |9 0-675-08417-2 | ||
| 035 | |a (OCoLC)4206988 | ||
| 035 | |a (DE-599)BVBBV005331224 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-355 |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a De Lozier, M. W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b Strategies and cases |c M. W. DeLozier ; Arch Woodside* |
| 264 | 1 | |a Columbus, OH |b Merrill |c 1978 | |
| 300 | |a IX, 838 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Woodside, Arch G. |d 1943- |e Verfasser |0 (DE-588)134100727 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003337460 | ||
Record in the Search Index
| _version_ | 1804119546359971840 |
|---|---|
| any_adam_object | |
| author | De Lozier, M. W. Woodside, Arch G. 1943- |
| author_GND | (DE-588)134100727 |
| author_facet | De Lozier, M. W. Woodside, Arch G. 1943- |
| author_role | aut aut |
| author_sort | De Lozier, M. W. |
| author_variant | l m w d lmw lmwd a g w ag agw |
| building | Verbundindex |
| bvnumber | BV005331224 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)4206988 (DE-599)BVBBV005331224 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01207nam a2200373 c 4500</leader><controlfield tag="001">BV005331224</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151113 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920527s1978 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0675084172</subfield><subfield code="9">0-675-08417-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)4206988</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005331224</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">De Lozier, M. W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="b">Strategies and cases</subfield><subfield code="c">M. W. DeLozier ; Arch Woodside*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Columbus, OH</subfield><subfield code="b">Merrill</subfield><subfield code="c">1978</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IX, 838 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Woodside, Arch G.</subfield><subfield code="d">1943-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)134100727</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003337460</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV005331224 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:55Z |
| institution | BVB |
| isbn | 0675084172 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003337460 |
| oclc_num | 4206988 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-188 |
| physical | IX, 838 S. Ill., graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Merrill |
| record_format | marc |
| spelling | De Lozier, M. W. Verfasser aut Marketing management Strategies and cases M. W. DeLozier ; Arch Woodside* Columbus, OH Merrill 1978 IX, 838 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Woodside, Arch G. 1943- Verfasser (DE-588)134100727 aut |
| spellingShingle | De Lozier, M. W. Woodside, Arch G. 1943- Marketing management Strategies and cases Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing management Strategies and cases |
| title_auth | Marketing management Strategies and cases |
| title_exact_search | Marketing management Strategies and cases |
| title_full | Marketing management Strategies and cases M. W. DeLozier ; Arch Woodside* |
| title_fullStr | Marketing management Strategies and cases M. W. DeLozier ; Arch Woodside* |
| title_full_unstemmed | Marketing management Strategies and cases M. W. DeLozier ; Arch Woodside* |
| title_short | Marketing management |
| title_sort | marketing management strategies and cases |
| title_sub | Strategies and cases |
| topic | Marketing Management Marketing Management Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Marketing Management Case studies Marketing Fallstudiensammlung |
| work_keys_str_mv | AT deloziermw marketingmanagementstrategiesandcases AT woodsidearchg marketingmanagementstrategiesandcases |