De Lozier, M. W., & Woodside, A. G. (1978). Marketing management: Strategies and cases. Merrill.
Chicago Style (17th ed.) CitationDe Lozier, M. W., and Arch G. Woodside. Marketing Management: Strategies and Cases. Columbus, OH: Merrill, 1978.
MLA (9th ed.) CitationDe Lozier, M. W., and Arch G. Woodside. Marketing Management: Strategies and Cases. Merrill, 1978.
Warning: These citations may not always be 100% accurate.