Le marketing mix multinational: Un cadre analytique
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | French |
| Published: |
1978
|
| Subjects: | |
| Physical Description: | XIV, 302 S. graph. Darst. |
| ISBN: | 3260044914 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005301567 | ||
| 003 | DE-604 | ||
| 005 | 20151106 | ||
| 007 | t | ||
| 008 | 920527s1978 d||| m||| 00||| fre d | ||
| 020 | |a 3260044914 |9 3-260-04491-4 | ||
| 035 | |a (OCoLC)630891742 | ||
| 035 | |a (DE-599)BVBBV005301567 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a fre | |
| 049 | |a DE-739 |a DE-355 |a DE-20 |a DE-19 |a DE-11 |a DE-188 | ||
| 100 | 1 | |a Léonard, Francis |e Verfasser |0 (DE-588)136764401 |4 aut | |
| 245 | 1 | 0 | |a Le marketing mix multinational |b Un cadre analytique |c Francis Léonard |
| 264 | 1 | |c 1978 | |
| 300 | |a XIV, 302 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |a Lausanne, Diss. 1978 | ||
| 650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing-Mix |0 (DE-588)4168908-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003311970 | ||
Record in the Search Index
| _version_ | 1804119505974067200 |
|---|---|
| any_adam_object | |
| author | Léonard, Francis |
| author_GND | (DE-588)136764401 |
| author_facet | Léonard, Francis |
| author_role | aut |
| author_sort | Léonard, Francis |
| author_variant | f l fl |
| building | Verbundindex |
| bvnumber | BV005301567 |
| ctrlnum | (OCoLC)630891742 (DE-599)BVBBV005301567 |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01003nam a2200313 c 4500</leader><controlfield tag="001">BV005301567</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151106 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920527s1978 d||| m||| 00||| fre d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3260044914</subfield><subfield code="9">3-260-04491-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)630891742</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005301567</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">fre</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Léonard, Francis</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)136764401</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Le marketing mix multinational</subfield><subfield code="b">Un cadre analytique</subfield><subfield code="c">Francis Léonard</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">1978</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 302 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Lausanne, Diss. 1978</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003311970</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV005301567 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:16Z |
| institution | BVB |
| isbn | 3260044914 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003311970 |
| oclc_num | 630891742 |
| open_access_boolean | |
| owner | DE-739 DE-355 DE-BY-UBR DE-20 DE-19 DE-BY-UBM DE-11 DE-188 |
| owner_facet | DE-739 DE-355 DE-BY-UBR DE-20 DE-19 DE-BY-UBM DE-11 DE-188 |
| physical | XIV, 302 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| record_format | marc |
| spelling | Léonard, Francis Verfasser (DE-588)136764401 aut Le marketing mix multinational Un cadre analytique Francis Léonard 1978 XIV, 302 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Lausanne, Diss. 1978 Marketing-Mix (DE-588)4168908-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marketing-Mix (DE-588)4168908-2 s DE-604 |
| spellingShingle | Léonard, Francis Le marketing mix multinational Un cadre analytique Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4168908-2 (DE-588)4113937-9 |
| title | Le marketing mix multinational Un cadre analytique |
| title_auth | Le marketing mix multinational Un cadre analytique |
| title_exact_search | Le marketing mix multinational Un cadre analytique |
| title_full | Le marketing mix multinational Un cadre analytique Francis Léonard |
| title_fullStr | Le marketing mix multinational Un cadre analytique Francis Léonard |
| title_full_unstemmed | Le marketing mix multinational Un cadre analytique Francis Léonard |
| title_short | Le marketing mix multinational |
| title_sort | le marketing mix multinational un cadre analytique |
| title_sub | Un cadre analytique |
| topic | Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Marketing-Mix Hochschulschrift |
| work_keys_str_mv | AT leonardfrancis lemarketingmixmultinationaluncadreanalytique |